Starbucks Indonesia today announced its entry into Papua with the opening of two stores in Jayapura and Abepura – Starbucks Mal Jayapura and Starbucks Abepura. The new stores will offer the signature Starbucks Experience to customers in eastern Indonesia.
“Papua is a growing province with the potential to become stronger from an economic to tourism point of view. With the presence of Starbucks in Papua, we hope to continue to expand the Starbucks Experience to more customers throughout Indonesia,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia – the licensee of the Starbucks brand in Indonesia. “This year we have plans to be present in 10 new cities in Indonesia, and Jayapura is one of them. This is a milestone for the company, also as part of the celebration of the 20th anniversary of Starbucks in Indonesia, and it is hoped that with the opening of this store, Starbucks will be closer to its customers while also contributing to the development of the regional economy and creating jobs for the surrounding community,” he added.
The first store to be opened in Papua is Starbucks Mal Jayapura. Located on the 2nd floor of Jayapura Mall Unit 41B & 42 Jl. Dr. Sam Ratulangi, Bayangkara, Jayapura, this beautiful store with an area of 221 m2 is ready to serve Jayapura coffee lovers and the surrounding community. The store echoes the familiar vernacular of the house of the Dani Tribe from Papua. The architectural characteristics of the Rumah Honai’s simple yet inspiring form – circular layout, conical roof, vertical cladding, and single entrance – have been turned into domestic qualities. At the center of the space is the bar – with its carving pattern inspired by the barista craft – introducing the Starbucks Experience and welcoming the customers. There’s also nearly 4 meters long community table where customers can have a gathering also circular seats by the bar where they can enjoy their favorite beverages. The store also completed by an outdoor area where customer can enjoy the city view. A stunning artwork depicts the coffee journey that tells the stories of coffee farming community, barista craft, and the customer connection. The bold and colorful style of the artwork is inspired by the traditional Batik motifs and patterns from Papua – celebrates the local heritage and community and creates an uplifting experience.
Not only in Jayapura, Starbucks also opened its second store in Papua, which is located on Jl. Baru Pasar Lama Abepura, Wai Mhorock, Abepura. Unlike previous outlets located inside a shopping center, Starbucks Abepura store is located in a business area in the heart of the city with a two-storey self-contained building covering an area of 494 m2. This store which has a long bench attached to the wall on the first floor gives a spacious and comfortable impression to welcome customers. In addition, Starbucks Abepura also has an outdoor area on its two floors and a massive stencil wood artwork on its wall panel.
Since opening its first store 20 years ago in Indonesia, today, the company offers many ways for customers to connect with their family and friends over a high-quality cup of Starbucks coffee. In its mission to make difference in the lives of the people who connect with Starbucks, the company strives to create a positive impact in the communities it serves. In 2020, Starbucks opened the first Community Store in the Tanah Abang neighborhood of Jakarta, to create educational opportunities for youth in Tanah Abang, followed by the Starbucks Creative Youth Entrepreneurship Program (SCYEP) in support of youth empowerment. In collaboration with the Farmers Support Center in Berastagi, North Sumatra, more than 500,000 coffee seeds have been donated to coffee farmers through the Art in the Cup program. And in appreciation of frontline responders of the Covid-19 outbreak, over 50,000 cups of beverages have been donated to hospitals and vaccination centers.
Since the opening of the first store at Plaza Indonesia 20 years ago, Starbucks Indonesia has expanded to 41 cities, with more than 4,300 partners proudly wearing the green apron
Starbucks Mall Jayapura
Jl. Dr. Sam Ratulangi, Bayangkara, Jayapura
Jl. Garuda No.99, Wai Mhorock, Kec. Abepura, Kota Jayapura, Papua 99225