Wine Australia has concluded its 2026 Australian Wine Showcase in Southeast Asia, with the Jakarta edition bringing Australian wine producers together with more than 100 industry professionals, media representatives and government participants at The Westin Jakarta.

Held under the theme Taste Beyond, the showcase took place from 5 to 16 October across six Southeast Asian cities: Bangkok, Ho Chi Minh City, Hanoi, Manila, Kuala Lumpur and Jakarta. The program featured wine tastings, educational masterclasses and industry networking sessions designed to introduce participants to Australia’s wine regions, grape varieties and winemaking traditions.

In Jakarta, guided tastings and discussions gave local importers, distributors, retailers, sommeliers and hospitality professionals an opportunity to explore the characteristics of Australian wines and discuss consumer preferences, trade developments and potential business collaborations.

“We are pleased to see the enthusiasm of industry participants in Jakarta. Many attendees were interested in learning more about Australian wine, from its diverse wine-producing regions and grape varieties to the characteristics of the wines themselves,” says Paul Turale, General Manager of Market Development at Wine Australia.

“This interest is important as we continue to introduce Australian wine to the Indonesian market, build greater understanding and strengthen relationships with our industry partners here.”

Indonesia’s Growing Demand for Australian Wine

The showcase reflects the growing importance of Southeast Asia to Australia’s wine industry. In the 12 months ending June 2026, Australian wine exports to Southeast Asia reached A$293.9 million, recording average annual growth of 7.2% over the past five years.

Australia is also one of the three leading wine suppliers to Indonesia. Demand comes from expatriates, international visitors and Indonesian consumers with greater purchasing power, particularly in Jakarta and Bali.

Between July 2025 and June 2026, Australian wine exports to Indonesia increased by 88% in volume to 864,000 liters, while export value quadrupled to A$21 million. The growth makes Indonesia one of the fastest-growing Asian markets for Australian wine during the period.

For participating producers, the showcase provided an opportunity to strengthen relationships with regional partners and gain direct insight into local trading conditions, consumer preferences and emerging business opportunities.

Exploring Australia’s 65 Wine Regions

Australia’s wine industry spans 65 wine-producing regions, each shaped by differences in climate, soil, elevation and geography. These conditions influence the grape varieties grown and the characteristics of the resulting wines, from those produced in cooler climates to expressions from warmer regions.

The country’s winemaking landscape combines techniques and knowledge passed down through generations with experimentation involving alternative grape varieties, emerging wine regions and new styles. Producers are also exploring more sustainable approaches to grape growing and wine production.

This diversity offers opportunities for wine professionals and consumers to discover a range of styles and flavor profiles. Australian wines can also be paired with different cuisines and suited to various dining occasions, with their freshness, balance and food-friendly characteristics aligning with Southeast Asia’s diverse food cultures.

Alongside its established winemaking traditions, continued experimentation is expanding the range of wines available to the market, giving importers, distributors, sommeliers and hospitality businesses more options to explore.

Australian Wine Showcase Expands Across Southeast Asia

The 2026 program builds on the previous Australian Wine Showcase in 2024, which attracted nearly 800 industry visitors across four Southeast Asian markets. This year’s edition expanded its reach by including Malaysia for the first time, bringing the showcase to six cities.

The regional tour aimed to connect Australian producers with trade partners while giving Southeast Asian industry professionals a closer look at the people, regions and winemaking practices behind Australian wines. By creating opportunities for tastings, education and direct discussions, Wine Australia seeks to strengthen existing partnerships and explore new opportunities across the region.