Archipelago Hotels has introduced a new Japanese street food promotion across its hotel network in Indonesia, bringing a selection of Tokyo-inspired dishes to 138 properties nationwide as part of its ongoing Archipelago Global Flavours Series.
Running from 1 July to 31 December 2026, the campaign, titled 60 Seconds to Tokyo, follows the success of the group’s Korean-themed 60 Seconds to Seoul programme, which ran during the first half of the year. The latest edition highlights Japanese street food through a menu available at participating hotel restaurants, poolside dining venues, room service, and online food delivery platforms.
The campaign spans six Archipelago brands, including Aston, The Alana, Harper, Quest, Hotel Neo, and fave, making the menu accessible to both hotel guests and the public.
According to Archipelago Hotels, the campaign was developed in response to the growing interest in Japanese cuisine among Indonesian consumers. The company also cited findings from the SiteMinder Changing Traveller Report 2025, which identified Japan as the most popular international destination among Indonesian travellers, while data from the Japan National Tourism Organization (JNTO) showed Indonesian visitor arrivals to Japan increased by 26.3 percent year-on-year, reaching 558,900 between January and November 2025.
Following the Korean-themed promotion earlier this year, Tokyo becomes the latest destination featured in the Global Flavours Series, a rotating culinary programme that introduces international street food concepts every six months.
“Through 60 Seconds to Tokyo, we aim to bring an authentic yet accessible Japanese culinary experience to guests across Indonesia. Following the success of our previous Archipelago Global Flavours Series: 60 Seconds to Seoul, which was honored with the Marketeers OMNI Brands of the Year 2026 award for the Hospitality Engagement Campaign, we are excited to introduce Tokyo as our next culinary destination. Through this campaign, we hope to showcase the city’s distinctive flavors and vibrant food culture while creating memorable culinary experiences across our hotels,” said John Flood, CEO of Archipelago Hotels.
Menu Highlights Inspired by Tokyo Street Food
The menu features a range of Japanese-inspired dishes, with Menchi Chicken Katsu, Sakura Sunset, and Kuromitsu Matcha Puff positioned as the campaign’s signature items.
The Menchi Chicken Katsu pairs crispy fried chicken cutlet with a signature Japanese-inspired sauce, while the Sakura Sunset combines floral notes into a refreshing beverage. For dessert, the Kuromitsu Matcha Puff blends matcha with the caramel-like sweetness of kuromitsu inside a light pastry, reflecting the continued popularity of matcha-based desserts in Indonesia.
Additional dishes available throughout the promotion include Chicken Kamikaze, Chicken Katsu Sando, Takoyaki, Hambagu, Yakimeshi Fried Rice, Grilled Chicken Breast with Koji Sauce, Prawn Tempura Nori Taco, and Wagyu Burger. Dessert options also include Japanese Cotton Cheesecake, while beverages range from Shizuku Matcha Cooler and Shiso-Basil Berry to Hojicha Latte.
Available Until December
The 60 Seconds to Tokyo menu will be available until 31 December 2026 at participating Archipelago Hotels across Indonesia, continuing the group’s rotating culinary programme that introduces guests to international flavours through limited-time dining experiences.
