Paris Baguette has introduced its own take on Korea’s trending butter tteok, bringing the chewy rice cake snack into its stores across Jakarta, Tangerang, and Depok. Known in Korea as a traditional treat with a dense, elastic texture, tteok has recently been reimagined with butter and rich fillings, creating a modern version that is crisp on the outside, soft in the center, and filled with warm, melting flavors.
Paris Baguette’s version, called PB Butter Tteok, highlights this balance with the use of Wijsman butter, chosen for its deep aroma and golden finish. The bakery presents the snack as both familiar and inventive, combining the traditional chew of rice cake with indulgent fillings that shift between sweet and savory.
Each box contains four pieces, with customers able to mix and match from four distinct flavors. The Original Wijsman emphasizes the buttery richness at its core, while Nutella offers a smooth chocolate filling. Matcha & White Choco pairs earthy green tea with caramelized white chocolate, and Double Cheese layers parmesan and cheddar for a bold, savory bite.
To complete the experience, dipping sauces such as chocolate or caramel are available, adding another dimension to the snack. The launch reflects how quickly butter tteok has captured attention in Indonesia, with Paris Baguette adapting the trend while keeping its focus on premium ingredients and thoughtful preparation.
The launch reflects how quickly butter tteok has become part of Indonesia’s food scene, with Paris Baguette adapting the trend while keeping its focus on premium ingredients and thoughtful preparation. PB Butter Tteok is now available at selected Paris Baguette outlets, marking the brand’s effort to bring a Korean culinary trend into the local dining landscape.
