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Glenfiddich’ Where Next Club Brings Together Changemakers of Indonesia

Glenfiddich’ Where Next Club Brings Together Changemakers of Indonesia

FoodieS Team
23 December 2023

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An essence of collective change, Glenfiddich’ Where Next Club embrace cultures of innovation, inspiration, and legacy.

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Glenfiddich, the world’s most awarded Single Malt Scotch Whisky  proudly continues its tradition of uniting changemakers through the Where Next Club, to celebrate its 130-year legacy by honoring those who embody challenger spirit, passion and innovation of Glenfiddich, known as The Mavericks. This year, Glenfiddich takes pride in introducing Amalia Wirjono, Joko Anwar, and Samuel Wongso as the chosen Mavericks – while individually unique, are bound together by a shared commitment to excellence and a profound impact on their respective industries.

To honor the Maverick’s outstanding achievements, Glenfiddich hosted the Grand Finale, on 19 December, 2023 at Park Hyatt Jakarta. The event gathered esteemed guests celebrating alongside like-minded entrepreneurs, and media, sharing stories of inspiration and recognizing the ‘Single Best Quality’ that sets them apart.

Glenfiddich, steeped in a rich history, cherishes the essence of tradition, resilience, and evolution. Yet, Glenfiddich seamlessly blends their legacy with modern Mavericks’ tales, bridging the Mavericks of the past with those forging tomorrow’s path. Always continually challenging itself to break new ground in whisky-making, Glenfiddich put forward the Where Next Club campaign to advocate innovation and milestones of oneself.

Articulating her perspective on the Where Next journey, Amalia Wirjono, Head of Development at Museum Macan, embodies the Maverick spirit as she emphasizes the necessity to create and embrace global standard programs within the local art industry. “I believe in the power of staying attuned to the pulse of the present. By constantly updating my understanding of current situations and trends, I am empowered to craft programs that are not only relevant but inherently captivating. This approach allows us to consistently captivate the diverse audience that graces our museum, fostering a dynamic connection between art and individuals from all walks of life on our Where Next journey,” she affirms. Her unwavering commitment to art and culture shines through in her meticulously designed projects, inspiring the masses.

 Film Director, Joko Anwar, represents Glenfiddich’s maverick spirit, showcasing dedication to the uncharted horizons of cinema. ‘Where Next?’ is not just a question to him, but a mantra that echoes in the corridors of his creative soul. His works exemplify narratives unspoken while setting new standards for the Indonesian film industry. In line with Glenfiddich’s challenger spirit, he says, “I never want to do the same type of film twice. I don’t believe in comfort zone. As I conclude each film, it’s a quest for exploring unseen experiences, collaborating across cultures to create films that are not just stories, but journeys into the unknown. I believe we will continue to be creatively alive if we don’t stop exploring new possibilities and territories, forever driven by the challenge.”

Bringing an innovative approach and setting a new standard in tailoring is what Samuel Wongso, Co-Owner & Suit Designer of Wong Hang Tailor does best. Reflecting on his passion and success in the world of tailoring, he highlights the vision of legacy with Glenfiddich, stating, “‘Where Next?’ is not just a question, but a journey of discovery, much like the path Glenfiddich treads in whisky-making. It’s an invitation to innovate, to push the boundaries of design while staying anchored in the timeless virtues of Wong Hang Tailor. Like the distinct character of Glenfiddich, rooted in tradition yet evolving with modernity, I envision my creations reflecting a legacy of quality interwoven with innovation. I hope to see my pieces being inherited from generations – enduring, evolving, and exceptional”.

The Grand Finale event showcased Glenfiddich’s flagship collection which was skillfully crafted with a distinct taste. The collection consists of Glenfiddich 12 Year Old, Glenfiddich 15 Year Old, and Glenfiddich 18 Year Old, along with a display of a grand series collection, Glenfiddich 21 Year Old Gran Reserva. Discover the award-winning and innovative range that has pushed the boundaries:

Glenfiddich 12 Year Old:
In 1963, Sandy Grant Gordon, the great grandson of William Grant made Glenfiddich the first Single Malt to be actively promoted outside Scotland. Consumers around the world are used to drinking blended whisky and are initiated to the delights of single malt. Until then, a well-kept secret of the Scots.
○ Tasting notes: fresh pear, subtle oak.

Glenfiddich 15 Year Old:
In 1998, independent as ever, invention flourished at Glenfiddich. Our fifth Malt master, with over 35 years of experience and industry-wide recognition, creates the Solera Vat. A pioneering process used to craft our 15 Year Old. An expression, which to this day is awarded for its complex and intense flavors.
○ Tasting notes: warm spice, honey rich fruit.

Glenfiddich 18 Year Old:
A sign of passion and attention to detail is the 18 year old, a truly exceptional single malt. We marry our 18 year old in small batches of no more than 150 casks. Every batch is individually numbered and carefully watched over. Each has extraordinary consistency and character from an intense marrying period, and a warming, distinguished finish.
○ Tasting notes: oak, baked apple, cinnamon

Glenfiddich 21 Year Old Gran Reserva:
The Gran Reserva 21 year old is an exquisite, traditional Speyside whisky, rich and ripe with our Glenfiddich signature notes, handpicked by our Malt Master, Brian Kinsman.
○ Tasting notes: vanilla, sweet toffee, fig.

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