This expansion marks a significant milestone for the brand as it continues to establish its presence across the Southeast Asian region and dominate the seltzer category. The brand’s launch event on Saturday, 18th May 2024, at Le Bajo (Bali), was an explosion of color and crew, a vibrant celebration of the product’s arrival, with attendees enjoying free flow Everyday Weekend’s hard seltzers in Lime & Soda and Mango & Passionfruit flavors. The EW (Everyday Weekend) team curated and distributed some of the most exceptional pre-party invites, which went viral on social media. A gift box full of merchandise was delivered, and many content creators rocked at the event, fully kitted in EW-branded merch. The hugely popular and successful event showcased EW’s commitment to its brand culture and electric vibe, delivering exceptional quality and taste. Every patron had a can in hand while they partied at Le Bajo, Perenanan. EW and Le Bajo delivered an unprecedented punchy event that showcased their aligned vision and ability to create a spectacular experience for their guests.

Everyday Weekend is deeply embedded in the surf, skate, festival, street, and beach culture. This was evidenced by the guest list that included the who’s who of Bali, who partied the night away to tunes by island legends PNNY. The sea of humans included the top media, most notable content creators across travel, lifestyle, and music, and KOLs across key industries. 

“We are so chilled out, we decided to get rid of weekdays. Work tomorrow? Maybe. Until then, let’s toast to a good time.”

Jeremy Maclaurin, the mogul and visionary Founder of Everyday Weekend, expressed his enthusiasm for the brand’s latest expansion, saying, 

“Our goal has always been to offer a unique, flavorsome seltzer that doesn’t compromise on quality or taste. With this new flavor range, we are confident that Everyday Weekend will become a favorite alternative to beer and expensive cocktails with ex-pats, tourists, and locals alike. In addition, it is our intention to continue to make a difference to the waste issues across South East Asia via our unwavering commitment to sustainability. This being of upmost importance in Bali, where the waste issues are at crisis point”.

The brand’s commitment to sustainability is a core pillar of its ethos. It focuses on reducing its environmental footprint through eco-friendly production processes and packaging. This dedication aligns with the growing demand from consumers for brands that prioritize environmental responsibilities.

It was founded in 2020 and quickly gained recognition and a loyal following across other key countries, including New Zealand, China, Hong Kong, Singapore, Vietnam, and Taiwan. The crowd favorite offers a revitalizing taste, made with real fruit flavors, premium vodka, and sparkling water. Each can is gluten-free, vegan, and contains less than 110 calories, offering a healthier alternative to other seltzers and alcoholic beverages. It has trendy and visually animated packaging and the cans feature a bright, engaging tropical color palette and branded illustrations to align with the brand culture.

The Bali and Indonesian market launch is a significant milestone for Everyday Weekend as it continues to solidify its presence as a leader in the global hard seltzer industry. The global Hard Seltzer Market size is expected to grow from US$ 5.88 billion in 2022 to US$ 15.65 billion in 2030 at a Compound Annual Growth Rate (CAGR) of 13% and annual growth of 16% across SEA. With millennials being the biggest consumers of hard seltzers, wanting an alternative to sweet, costly drinks and beer, Everyday Weekend is expected to dominate the Indonesian market.

Everyday Weekend can be purchased at leading convenience stores and supermarkets( Pepito & Frestive, etc.) across Bali for 36,000 rupiahs each.