CHAGEE, the globally recognized tea brand, has officially launched in Indonesia, and they’re celebrating with a unique pop-up experience that combines modern tea culture with a fun fitness twist. From March 13th to 19th, 2025, the Main Atrium at PIK Avenue will become an exciting hub for both tea enthusiasts and fitness lovers, inviting everyone to discover the CHAGEE difference.
This isn’t just any regular tea launch. CHAGEE aims to promote a lifestyle beyond simply offering delicious beverages. The centerpiece of the pop-up is the “Calorie Burning Challenge,” which features a series of interactive fitness games designed to get you moving while earning rewards. Activities include padel, basketball, giant bowling, and dartball, each providing an opportunity to collect stamps that can be redeemed for limited-edition CHAGEE merchandise and vouchers for their signature Jasmine Green Milk Tea. In addition to the games, CHAGEE will host free fitness classes daily from March 14th to 19th, encouraging everyone to embrace an active lifestyle. This initiative underscores the brand’s commitment to holistic well-being, showing that tea and fitness can complement each other beautifully.
Of course, the highlight of the event is the tea itself. Visitors will have the exclusive chance to be among the first in Indonesia to taste CHAGEE’s premium brews, including their renowned Jasmine Green Milk Tea. This meticulously crafted beverage promises a refreshing and flavorful experience, with complimentary tastings available for all registered guests. The pop-up is more than just an event; it’s an invitation to immerse yourself in CHAGEE’s unique blend of modern tea culture and high-quality ingredients. Whether you’re a seasoned tea connoisseur or simply looking for a fun and engaging experience, there’s something for everyone.
