Chagee launched a new drink in Indonesia as part of a regional collaboration with Pop Mart’s character, Hacipupu. The limited-edition Green Grape Milk Tea is now available in several countries across Southeast Asia, including Singapore, Malaysia, Thailand, and Indonesia. The drink is designed to be light, refreshing, and easy to enjoy—perfect for everyday moments.
Green Grape Milk Tea uses a rare variety of green grapes from Xinjiang, known for their crisp texture and golden-green color. These grapes have a soft floral aroma, similar to jasmine, and are blended with green tea from Zhejiang to create a smooth and energizing drink. The result is a tea that feels gentle but full of flavor, ideal for cooling down after a busy day or simply enjoying a quiet break.
For those who prefer tea without milk, Chagee also offers Green Grape Brewed Tea. This version highlights the clean taste of the grapes and the natural character of the tea, without any added creaminess. It’s a lighter option that still delivers the same refreshing grape flavor. Fans can also collect items like The Little Champion’s Pin, a Juicy Grape Squishy with a mini tennis bag charm, and a Sippy Tun-Tun Bottle paired with a fuzzy grape keychain. These collectibles are available for a limited time and add a playful touch to the refreshing tea experience, blending taste with the joy of collecting.
The drink is part of a larger campaign that celebrates small wins and healthy habits. Hacipupu, the Pop Mart character featured in the collaboration, is a shy and curious boy who finds joy in simple things. In this campaign, he appears as Chagee’s “Little Champion”, bringing playful energy to the drink and encouraging people to celebrate everyday moments.
To mark the launch, Chagee Indonesia is hosting a pop-up event at Mall Kota Kasablanka. Visitors can explore interactive activities like tea tasting, themed games, and photo zones featuring a giant Hacipupu installation. The event is designed to take guests on a journey from court to cup, blending sport, tea, and fun. With this new drink and its creative presentation, Chagee continues to connect people through tea, offering a refreshing way to enjoy everyday life.
Chagee Kota Kasablanka
Food Society. G – Unit FSG-18.
Jl. Raya Casablanca No.Kav 88, Menteng Dalam, Kec. Tebet, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12870
