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TWG Tea Brings A Taste of Modern Luxury to Pondok Indah Mall 3

TWG Tea Brings A Taste of Modern Luxury to Pondok Indah Mall 3

FoodieS Team
06 September 2023


TWG Tea introduced an innovative takeaway tea concept at their new Tea Boutique & Takeaway at Pondok Indah Mall 3.


TWG Tea, the finest luxury tea brand in the world, was founded in Singapore in 2008 and debuted in Indonesia in 2013. This summer, the brand takes flight with a new Tea Boutique experience and an exquisite Takeaway Tea concept as it expands its presence in Indonesia. The arrival of the first standalone Tea Boutique & Takeaway concept at the upscale Pondok Indah Mall (PIM 3) in Jakarta caters to consumers in pursuit of an exceptional lifestyle experience.

Taking residence on the mall’s lavish Ground Floor, the Tea Boutique offers an everyday indulgence by reinventing takeaway in signature TWG Tea fashion. The new concept presents an attainable luxury that will undoubtedly captivate customers of all ages.

To showcase the treasure trove of more than 120 loose-leaf teas, including single estate, fine harvest, and exclusive blends – boasting the largest tea list in Indonesia – the luxurious 753 sq. ft Teea Boutique is crowned with high ceilings and elegantly fitted with dramatic lattice designs and grand brass shelving.

The stunning interior features the new TWG Tea concept with surprising elements of luxurious modernity. Housing a collection of fine teas and tea accessories, this transformative space inspires a voyage of discovery worldwide.

Reinventing Takeaway Tea

Always intent on pushing the frontiers of innovation, TWG Tea has designed an exceptional takeaway cup that mirrors – quite literally – its signature gilded teapots. Thoughtful details reinvent the takeaway experience: envision gilded cups nestled into designer carriers fitted with accompaniments – making it the perfect fashion accessory or afternoon indulgence to punctuate the workweek. Stylishly chic and sustainable, the Takeaway Tea sets are made from 100% biodegradable materials and are recyclable and home compostable.

Prepared according to the brand’s exacting standards, each tea is ceremoniously brewed using careful infusion methods and special filtered water – served hot or poured over full cubes of ice. For a tea gastronomy experience, a selection of viennoiserie and tea-infused macarons is also available, with curated sets for gourmands.

Designed for modern tea lovers, the latest Tea Boutique is a charming invitation for customers to begin, or continue, their discovery of the World of Tea. Catering to the preferences of discerning individuals, including those from the nearby interconnected offices, condominium, luxury hotel, and golf course – this innovative takeaway tea concept further infuses the lifestyle offerings of the newly built PIM 3 Mall with a taste of luxury.

TWG Tea Boutique & Takeaway

Pondok Indah Mall 3, Ground Floor, Unit G-21
Jl. Metro Pondok Indah, Jakarta 12310

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