Herd Coffee Roaster, known for its high-quality single-origin and house blend coffee beans, brings its interactive coffee experience bar, Sumthin’ Else, to Jakarta. Following a successful launch in Bandung, Sumthin’ Else is now open within the Kala Askara coffee shop at the DOSS camera store in Ratu Plaza, Jl. Jenderal Sudirman No. 9, South Jakarta.
This unique coffee experience bar distinguishes itself from traditional coffee shops by focusing on personalized service and interactive brewing. “At Sumthin’ Else, every cup of coffee is a journey,” says Jeffta Handoko, a representative of Sumthin’ Else. “We offer a multi-sensory experience that goes beyond just a quick caffeine fix.” Customers can choose from high-quality Herd Coffee Roaster beans and learn about their origins, roasting techniques, and flavor profiles. They can then witness their coffee being brewed by skilled baristas who explain the process and nuances of each method.
The collaboration with DOSS adds another layer to the experience, drawing a parallel between a photographer’s relationship with their camera and a coffee lover’s connection with their cup. This unique partnership creates a space where creativity and appreciation for craftsmanship converge. “We aim to provide a more intimate and meaningful coffee experience,” explains Jeffta. “By engaging with the process and understanding the story behind each cup, customers can truly appreciate the art and craft of coffee.”
Sumthin’ Else offers both an interactive coffee bar and a café-style seating area where customers can enjoy their coffee and socialize. The menu also features unique coffee mocktails with distinctive flavors. With its focus on personalized service, high-quality beans, and interactive brewing, Sumthin’ Else from Herd is poised to redefine the coffee experience in Jakarta.
Sumthin' Else from Herd
Ratu Plaza Mall
Jl. Jenderal Sudirman No.Kav. 9, RT.1/RW.3, Gelora, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10270
