Heineken®, the world’s number one premium beer, has announced Sahrudin Damanik, a bartender from Shoot, Medan, as the Champion of Heineken® Star Quality Indonesia 2024. After performing the Star Quality Ritual, which includes rinse, pour, skim, check, and serve meticulously, Sahrudin Damanik successfully presented the best draught beer and defeated 15 other finalists. He will represent Indonesia at the global Heineken® Star Quality competition in Amsterdam, Netherlands, from November 28-30, 2024, competing with participants from over 15 other countries.
Previously, 113 bartenders from selected outlets in four cities—Jakarta, Medan, Surabaya, and Bali—participated in the Heineken® Star Quality 2024 Competition. After completing the Star Quality Certification Program and selection process, the top 16 contestants showcased their serving skills and best talents in performing the Star Quality Ritual at tonight’s final.
Jessica Setiawan, Director at Multi Bintang Indonesia (part of The HEINEKEN® Company), said, “We are very pleased to see Sahrudin Damanik emerge as the winner and will represent Indonesia globally! This competition demonstrates our commitment to always providing the best service to consumers.”
Star Quality itself is Heineken®’s commitment to serving the best drinks to consumers, starting from the first sip, including the brewing process to serving. Made using special A yeast, natural ingredients, and pure malt in horizontal tanks, Heineken® offers the best quality beer with a fresh and balanced taste plus a touch of fruity flavor.
Speaking shortly after being crowned the winner, Sahrudin shared his background of having been a bartender for 10 years. However, this is his first experience participating in the Heineken® Star Quality competition. Mental preparation was one of the things Sahrudin prioritized throughout this Heineken® Star Quality competition.
“I feel happy and proud. All the finalists were amazing, and I am grateful to have competed with all of them. For me, this is not just a competition, but also an opportunity to gain knowledge and build relationships with friends from other cities. I hope to win in the Netherlands,” he said.
At this final, Heineken® took over The H Club SCBD, one of the largest and most prestigious bars in Asia, presenting exciting and special moments with the best quality beer from Heineken®.
Experience the excellence and fresh taste of Heineken® that will elevate your day