Magnum, the renowned ice cream brand, has partnered with renowned Chef Reynold Poernomo, also known as the “King of Dessert,” to create an exclusive dessert menu and a unique “Make My Magnum” Roadshow. This collaboration aims to elevate the ice cream experience and introduce a new level of pleasure to dessert lovers.

Chef Reynold Poernomo’s culinary journey began at a young age, influenced by his family’s involvement in the food industry. His passion for cooking blossomed at 14, leading him to pursue his culinary dreams. In 2015, he stepped onto the Masterchef Australia stage, earning the title of “Dessert King” and capturing the hearts of many.

The Purple Luxe

The “Purple Luxe” dessert, Chef Reynold’s signature creation for this collaboration, is a symphony of flavors and textures. It seamlessly blends the rich indulgence of Magnum Chocolate Luxe with premium ingredients like Earl Grey Roll Cake with Cassis, Blackberry Yuzu Gel, and Edible Flowers. The dessert’s name, “Purple Luxe,” reflects the luxurious experience it offers, inspired by Chef Reynold’s artistic expression through color.

Make My Magnum

To further enhance the pleasure experience, Magnum presents the “Make My Magnum” Roadshow, where dessert enthusiasts can unleash their creativity and design their own Magnum ice cream creations using unique toppings curated by Chef Reynold himself. This interactive experience will take place periodically on weekends at UNION outlets in Jakarta and Surabaya.

A Culinary Collaboration with UNION

In addition to Chef Reynold’s “Purple Luxe,” UNION, a renowned dessert parlor, has also joined the Magnum collaboration, offering two delectable creations:

  • Magnum Mille-Feuille: This dessert combines the irresistible taste of Magnum Chocolate Luxe with fresh berries, crispy puff pastry, smooth vanilla cream, and Raspberry Namelaka, creating a harmonious blend of flavors and textures.
  • Hot & Cold Cocoa: This beverage is a delightful fusion of hot cocoa, topped with a layer of torched marshmallow and sprinkled with nougat, culminating in the grand finale of a Magnum Mini Classic ice cream.

“We are thrilled to partner with Magnum and Chef Reynold Poernomo to elevate the dessert experience and introduce a new level of pleasure to our customers,” said Chef Karen Carlotta, UNION’s Executive Chef. “This collaboration brings together exceptional culinary expertise and premium ingredients to create truly unforgettable desserts.”

The Magnum x Union collaboration, featuring Chef Reynold Poernomo’s “Purple Luxe” dessert and the “Make My Magnum” Roadshow, is a testament to the brand’s commitment to providing exceptional pleasure experiences. It invites dessert lovers to embark on a culinary adventure, indulging in the exquisite creations and unleashing their own creativity.