Hennessy is rolling out a special limited edition bottle for Chinese New Year 2025 created in collaboration with Shuting Qiu. The theme, ‘Reimagination,’ features a bold, abstract design with bright red colors for their iconic VSOP, X.O, and Paradis cognac bottles. Each bottle has its own story, and the design even nods to Hennessy’s roots by reflecting the snake’s movements through patterns resembling the Charente River in Cognac.

“Hennessy has given me an opportunity to share my ideas and vision with the world, which is an incredible platform for me as a young Chinese designer. The Hennessy carafes are classics, similar to fashion in that every brand has its classic silhouettes, unique designs, and colors,” said Shuting Qiu.

Inspired by the different blends, Qiu has created three distinct works of art to dress each of the Hennessy bottles: The VSOP edition, described by Qiu as ‘youthful and energetic,’ features bright red floral designs and Hawaiian elements. Its design includes plaid and abstract snake scale patterns, symbolizing renewal and legacy. Qiu applied embossing techniques to the gift box and created a vibrant mix of floral and leaf designs for the lined bag.

The X.O edition features bold colors with lozenge shapes inspired by traditional Chinese patterns and a gold cork. Qiu expresses ideas of transformation and renewal through an embossed snake design that flows across the print. The gift box is recyclable and has an embossed mix of patterns that feel almost like fabric. Meanwhile, Paradis is transformed into a vibrant red piece for the Year of the Snake. The abstract snake design embodies elegance and luxury, symbolizing a prosperous pursuit of newness while honoring Hennessy Paradis’s timeless elegance. The bottle features a leather collar with a soft graphic motif that represents spring awakening, inspired by a snake shedding its skin.

“Hennessy has a long-lasting connection with Chinese culture, grounded in 164 years of shared history, also made of rich artistical collaboration. It is a great pleasure to welcome Shuting Qiu to embody the spirit with which we usher Chinese New Year festivities. Her designs epitomize a harmonious fusion of tradition and contemporary flair, offering with elegance a fitting homage to our common cultural heritage,” said CEO of Hennessy Laurent Boillot.