Guinness, the iconic Irish beverage brand, has launched the latest phase of its “Brighter Together” campaign, titled “Brighter Together: Everyone Contributes,” in Jakarta. This campaign, initiated in October 2023, aims to foster collaboration and innovation across various communities. The recent festival at Senayan Park featured not only music performances but also spotlighted renowned culinary brands, enhancing the food and beverage experience.
A major highlight of the campaign is the “Bright Box,” an eco-friendly storage and charging device, crafted from upcycled plastic, cans, and bottles. This innovative product was a result of a collaboration between artist Farid Stevy, the waste-engineering collective GudRnD, and Guinness. Designed to minimize distractions and enhance social interactions, the Bright Box underscores the campaign’s commitment to sustainability and creativity.
Guinness’s Marketing Manager, Bayu Hanandhika, emphasized the collective spirit of the campaign, stating, “We are excited to see individuals and communities engaging in dynamic creative conversations. This year, ‘everyone contributes’ reflects our collective enthusiasm to bring new, impactful ideas to life.”
Culinary Highlights and Collaborations
Farid Stevy shared his thoughts on the campaign, praising Guinness for encouraging him to be more in tune with his surroundings and collaborate with like-minded communities. GudRnD, known for its focus on waste engineering, found a supportive partner in Guinness, leading to the creation of the Bright Box.
Other communities inspired by this initiative include the cycling group Psychloop, independent music collective LaMunai Records, and culinary community Warpopski. These groups have expressed their willingness to support and contribute to the “Brighter Together: Everyone Contributes” campaign, showcasing the campaign’s wide-reaching influence across various interests and professions.
Looking ahead, Guinness plans to continue fostering positive environmental and professional impacts through collaborations in music, art, F&B, sports, and other community activities. Bayu hinted at future collaborations, urging people to stay tuned for upcoming events.
Guinness invites all those over 21 to enjoy this exciting initiative responsibly and encourages communities sharing the same vision to collaborate for broader positive impacts. For more updates, follow @GuinnessID on Instagram and send ideas and community profiles via DM to start a conversation with the Guinness team.
Experience the thrill of “Brighter Together: Everyone Contributes,” enjoy responsibly, and get ready to be inspired and inspire others with Guinness.
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