The family-owned distiller, part of William Grant & Sons, has unveiled its annual limited-edition Lunar New Year gift packs designed by Shanghai-based illustrator, Yixin Zeng – known for his vibrant, expressive, and detailed style of painting. Each year, Glenfiddich has consistently provided something special every Lunar New Year to mark the festivity, family gatherings, and the season of gifting.
This year, Glenfiddich launched five special limited-edition gift packs that come with a bottle of Glenfiddich’s exceptional single malt Scotch whisky, skillfully crafted by Malt Master, Brian Kinsman. Each color design corresponds with the respective expression and features a bottle of Glenfiddich and whisky glasses, all housed in a gift pack with a beautiful finish.
A Gift for Extraordinary Journeys
It takes a series of incredible journeys to create a truly extraordinary Lunar New Year. As loved ones gather from near and far during this year’s festive season, Glenfiddich has created a collection of special packs to commemorate the occasion and gift to friends and family as the perfect symbolic present.
The design features the iconic Glenfiddich Stag (Fu Lu) which represents wealth, prosperity, and longevity in Chinese culture. On pack, the magnificent Stag takes centre stage amidst a fantastical scene rich with texture, vibrant festive patterns, and colorful elements surrounding its antlers – each detailing the series of journeys that come together to create an extraordinary Lunar New Year.
“Every Lunar New Year is a meaningful celebration for many around the world. For us at Glenfiddich, the synergy and significance that our brand icon has with the festival are very meaningful. We are very excited to partner with acclaimed illustrator, Yixin Zeng, whose bold and effervescent style is just what we were looking for to bring this year’s limited edition Lunar New Year gift packs to life. From the first drop of our single malt Scotch whisky to the last, we want to invite friends of Glenfiddich to embark on this auspicious journey into the extraordinary,” says Will Peacock, Global Luxury Director at Glenfiddich.
“I’m honoured to partner with Glenfiddich for its 2023 limited edition Lunar New Year gift pack design. My artwork takes inspiration from the vibrancy of Lunar New Year celebrations and my experience as a traveler, artist, and conceptualist. On the pack, we can see the Royal Stag sitting proudly at its heart amidst a festive wonderland with prosperous elements, such as a Chinese dragon, Chinese crane, feathers, and fish, as well as fireworks. I also paid tribute to Glenfiddich by incorporating playful details to discover. The design, coupled with a bottle of the World’s Most Awarded Single Malt Scotch Whisky, was ideated to create a truly extraordinary moment in each pack,” says illustrator Yixin Zeng of the partnership.
Luxury and Meaningful Gift for the Year of Rabbit
Starting with the Reserva Rum Cask 21-Year Old pack, finished in Caribbean rum-soaked casks where it is infused with a spicy warmth and indulgent vanilla and toffee sweetness. The gift packs also come with the 12, Sherry 12, 15, and 18-Year-Old variants that showcase the finest flavors of Scotland. Each design color corresponds with the respective expression and includes a bottle of Glenfiddich and a complimentary branded highball glass or nosing dram.
The Glenfiddich “A GIFT FOR EXTRAORDINARY JOURNEYS” Lunar New Year gift packs will be available for purchase at the price of IDR1.590.000 for 12 Year Old, IDR2.290.000 for 15 Year Old, and IDR3.390.000 for 18 Year Old in the following selected Red & White stores in Jakarta, Surabaya, and Bali: Citywalk Sudirman, Kota Kasablanka, Pacific Place, Plaza Indonesia, Senayan City Mall, Pakuwon Mall Surabaya, Bali Deli Seminyak, Canggu 1 & 2, Danau Tamblingan Sanur, Kuta Beach Heritage Hotel, Seminyak Square, and Sunset Point from December 2022. In addition, these limited gift packs will also be available at:
- Daily Foodhall Menara Astra
- Farmers Market Epicentrum Mall.
- Foodhall Plaza Senayan
- Grand Lucky SCBD
- Kem Chicks Pacific Place
- Ranch Market Senayan Park
- The Gourmet at Ashta District 8
Lunar New Year Pop-Up
Mark the auspicious occasion with an extraordinary time when you visit the Glenfiddich Lunar New Year Pop-up at Red & White Wine & Spirits Fair 2023 at Laguna Atrium Central Park from 10 January to 15 January. Discover Zeng’s illustration comes to life across several interactive experiences, and bring home the Glenfiddich Limited Lunar New Year Gift Pack and share wishes of good fortune with your loved ones. Feel prosperity flow and toast to an extraordinary Year of the Rabbit with Glenfiddich!