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Glenfiddich Unveils ‘A Gift for Blossoming Futures’ for Chinese New Year 2024

Glenfiddich Unveils ‘A Gift for Blossoming Futures’ for Chinese New Year 2024

FoodieS Team
24 January 2024

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Glenfiddich has curated 'A Gift for Blossoming Futures' as the exclusive centerpiece for celebrating the Chinese New Year in 2024, aiming to symbolize hope in the promise of new life soon to bloom.

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The Lunar New Year is coming to you like a lightning. Glenfiddich has curated ‘A Gift for Blossoming Futures’ as the exclusive centerpiece for celebrating the Chinese New Year in 2024, this year’s campaign aims to symbolize hope in the promise of new life soon to bloom. In collaboration with the accomplished multidisciplinary artist, Raku Inoue, Glenfiddich created a collection of limited-edition gifts.

Raku Inoue’s artistic journey led to his mastery of drawing, handcrafting, and photography. He has applied his signature style to bring to life the Glenfiddich Chinese New Year Limited Edition Gift Set, uniting the iconic Glenfiddich Stag with this year’s Chinese Zodiac, the magnificent Wood Dragon. A legendary creature, Wood Dragons are born leaders, their spirits reminiscent of Glenfiddich pioneers. As a native earth element, wood personifies growth and the flowering of new life. In homage to this mythical creature, this year the Glenfiddich Stag has been inspired by the Wood Dragon – from the leaves of the forest, symbolizing an auspicious future in full bloom ahead.

Raku Inoue, the multidisciplinary artist, stated “Chinese New Year represents growth and renewal, and what better symbol than nature. My aim was to take you on a journey to the great outdoors, harnessing some of the most magnificent elements. Fu Lu, the Glenfiddich Stag, is formed and crafted petal by petal, element by element from natural materials and fitting to this auspicious moment in time.” closed, Inoue.

The special gift set of Glenfiddich is a perfect match for Chinese New Year gifting that represents ‘A Gift for Blossoming Futures’, offering a unique and symbolic gesture for the auspicious occasion of Chinese New Year. Each meticulously crafted detail of this exclusive collection is a testament to the brand’s commitment to celebrating the promise of new beginnings and cherished moments during this Chinese New Year season.

Creator of the malt category and the world’s most awarded Single Malt Scotch Whisky, Glenfiddich challenges the norms to create authentic and superior quality whiskies. The multiple “Double Gold” award-winning Reserva Rum Cask 21, included in ‘A Gift for Blossoming Futures’, is an aged whisky finished in Caribbean rum-soaked casks where spicy warmth and indulgent vanilla and toffee sweet notes develop over time. Other than that, the limited-edition gifts also feature the core range of 12, 15 and 18 Year Old variants, which come as gift packs containing a bottle and whisky-nosing glasses.

Creator of the malt category and the world’s most awarded Single Malt Scotch Whisky, Glenfiddich challenges the norms to create authentic and superior quality whiskies. The multiple “Double Gold” award-winning Reserva Rum Cask 21, included in ‘A Gift for Blossoming Futures’, is an aged whisky finished in Caribbean rum-soaked casks where spicy warmth and indulgent vanilla and toffee sweet notes develop over time. Other than that, the limited-edition gifts also feature the core range of 12, 15 and 18 Year Old variants, which come as gift packs containing a bottle and whisky-nosing glasses.

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