As summer approaches, many people across the country are already indulging in ice creams. Chocolate ice cream is a widely enjoyed flavor, and Magnum is renowned for its luxurious chocolate variations. In Indonesia, where the heat calls for something cool and refreshing, ice cream becomes more than just a treat; it’s a necessity. Personally, ice cream has always been my go-to dessert, whether on a hot day or when I need a sweet pick-me-up at the office. It’s affordable, tasty, and instantly lifts the mood. Growing up in Jakarta, I fondly remember the ice cream man who would roam our neighborhood, delivering smiles one cone at a time.
Magnum, a brand synonymous with luxury and indulgence, has been delighting ice cream lovers in Indonesia since it introduced its signature cracking Belgian Chocolate coating to the market. Launched in 1989, Magnum was the first handheld ice cream bar targeted as a premium adult offering. Today, Magnum is one of the world’s leading ice cream brands, selling more than one billion units annually worldwide. Magnum ice cream bars are the ultimate chocolate indulgence, using only the finest premium ingredients like their smooth velvety vanilla ice cream and Belgian chocolate coating
Since its launch in Indonesia, Magnum has delighted ice cream lovers with a variety of flavors, all featuring their signature Belgian chocolate. From the classic vanilla coated in thick Belgian chocolate to the luxurious Chocolate Luxe with biscuit sauce swirl, there’s something for everyone. Magnum also offers a range of chocolate varieties, from milk and dark to white chocolate. The ‘Make My Magnum’ pop-up experiences have also been a hit, allowing fans to create their own customized Magnum treats.
Magnum Flavors:
- Vanilla Almond: Smooth vanilla ice cream enveloped in thick, cracking Belgian chocolate with crunchy almond pieces.
- Vanilla Classic: Velvety vanilla ice cream coated in a thick layer of Belgian chocolate.
- White Almond: Vanilla ice cream wrapped in white Belgian chocolate with almond pieces.
- Matcha Crumble: Matcha ice cream with Belgian chocolate coating and cookie crumble (launched June 2023).
- Chocolate Luxe: Chocolate ice cream with a biscuit sauce swirl, coated in Belgian chocolate and biscuit pieces (launched December 2023).
Now, Magnum has introduced their latest flavor, the Mango Yoghurt Parfait, just in time for Ice Cream Day. In Southeast Asia, we have a deep love for mangoes, and the recent mango craze has only intensified this passion. This new variant features creamy yoghurt-flavored ice cream swirled with refreshing mango sauce, all encased in smooth, milky white Belgian chocolate and crunchy vanilla crumbles.
Different countries have their unique Magnum flavors, reflecting local tastes and preferences. The Mango Yoghurt Parfait is a delightful blend of sweet and tangy, offering a refreshing treat that’s perfect for Indonesia’s tropical climate.
As an ice cream enthusiast, I love exploring different ways to enjoy my favorite treat. The Magnum Mango Yoghurt Parfait is no exception. You can savor it straight from the pack, letting the balanced flavors of sweet yoghurt and tangy mango dance on your taste buds. For a more indulgent experience, try making an ice cream sandwich with a salted brioche bun. The combination of the sweet and sour ice cream with the slightly salty bread creates a unique and delicious treat. Or, blend it into a refreshing milkshake for a cooling drink on a hot day.
