Bosch Home Appliances Indonesia inaugurated its latest Home Experience Center located at Indonesia Design Center (IDD), Pantai Indah Kapuk 2, Jakarta. This initiative is part of Bosch Home Appliances’ commitment to bring aesthetic, multifunctional and sustainable premium household products closer to its modern customers.
President Director of Bosch Home Appliances Indonesia, Anil Narula said “The Home Experience Center is designed to provide an interactive experience for customers. In this facility, they can see, touch and try out various home appliances with the best technology, innovative design and eco-friendly features. We ensure that the range of home appliances at Bosch Home Experience Center IDD can help customers save time to get household products according to their needs in one place,” Anil told the media.
Strategically located in PIK 2, Bosch Home Appliances sees the area as a growing community, offering an ideal environment for home and living businesses. The presence of Bosch Home Experience Center in IDD is the company’s strategic move to reach a wider market potential, especially PIK as one of the residential areas of the modern family population with high purchasing power and preference for quality products.
This plan is in line with the trend of the household products market, which is predicted to register a CAGR of more than 4% during 2021-2026, as a result of economic growth and customer lifestyle development. Anil added that customers can not only see the products in person, but also get detailed explanations and how-to-use demonstrations from a team of professionals who are ready to help.
“In line with the Live #LikeABosch global campaign, the solutions we offer to customers in this Home Experience Center allow them to understand more deeply the technological advantages presented by Bosch Home Appliances, such as energy efficiency, ease of use, and elegant design. Thus, customers can make more informed decisions in choosing household products that suit their interests and needs,” he explained.
The Ideal Kitchen Solution for Urbanites #TenangAdaBosch
Bosch Home Experience Center is not only focused on product sales, but also intended as the best destination for customers, designers, and architects who are renovating homes, especially the kitchen area to get inspiration for technologically advanced products. One of the highlights is the range of built-in kitchen appliances designed to meet the needs of all today’s kitchen designs.
Anil continued, the company understands the challenges faced by urbanites in creating a functional and aesthetically pleasing kitchen amidst limited space. Therefore, Bosch offers a range of kitchen products that are innovative, versatile, and supported by eco-friendly features. The innovative designs also keep the kitchen looking aesthetically pleasing in any architectural concept.
Bosch Home Appliances’ commitment to the environment is reflected in every product presented. One of them is the Dishwasher from Bosch which is designed to help reduce electricity and water consumption without sacrificing performance. “With the support of ActiveWater technology in the Dishwasher, it allows users to wash dishes using less water and energy but ensures that all dishes are completely clean. In addition, there are also Bosch Home Appliances induction cookers that are equipped with time and power control features, thus minimizing the use of excess energy without sacrificing better control over heat temperature so that food results remain perfectly cooked,” he said.
Not only that, all of these premium products have been connected to Home Connect, this advanced feature allows customers to control and monitor their kitchen appliances remotely through smartphone applications. Customers can also experience the sensation of comfort and practicality of this feature when coming to the Bosch Home Experience Center so that it can facilitate them in improving an easier way of life at home, especially when doing activities in the kitchen.
“All these appliances are designed with modern aesthetics and high-quality materials, of course in accordance with Bosch’s German standards so that they can blend perfectly into various kitchen interior styles,” he concluded.
