CHAGEE is marking its ninth anniversary on 17 November 2026 with a global celebration under the theme “One World. One CHAGEE.” For the occasion, the tea brand is introducing a new mascot named Teadore, a limited-edition merchandise collection, and the BO·YA Mango Jasmine Green Series in Indonesia. The national Tear & Win campaign will also return, giving customers the chance to receive prizes with selected drink purchases.
The anniversary marks the first time CHAGEE is celebrating the occasion as one global brand, with participating markets across Greater China, Asia Pacific, and North America joining the same celebration. Since opening its first outlet in 2017, the brand has expanded to more than 7,600 stores worldwide.
In Indonesia, CHAGEE opened its first outlet in April 2025 and has since grown to more than 50 locations across Jabodetabek, Bandung, Surabaya, Bali, and Semarang. Its local approach has also extended to store design, incorporating elements such as architecture inspired by local surroundings, traditional floor seating, and murals created by Indonesian artists.
Meet Teadore, CHAGEE’s Anniversary Mascot
Introduced in Indonesia from 6 November, Teadore is a green elephant mascot created for CHAGEE’s ninth anniversary. Its design takes inspiration from the Ancient Tea Horse Road, a historic trade route that crossed mountainous terrain and connected different regions and communities. Elephants were among the animals that helped transport tea through challenging landscapes, making the mascot a reference to the movement of tea across different cultures.
Teadore’s green colour, leaf-shaped ears, and details incorporating CHAGEE’s letter “C” reflect the brand’s connection to tea. For the Indonesian market, the mascot appears in traditional attire inspired by the country’s capital, wearing a jas demang jacket, kain ujung serong, and songkok. A limited-edition Teadore merchandise collection will also be available as part of the anniversary celebration.
A Tropical Take on CHAGEE’s Favourite Tea
The anniversary also sees the introduction of the BO·YA Mango Jasmine Green Series, a tropical variation of CHAGEE’s BO·YA Jasmine Green. Available in Milk Tea and Brewed Tea versions, the new drinks combine jasmine tea from Yunnan with fresh Small Tainong mango puree from Hainan.
The tea blend uses four varieties of jasmine tea, each contributing different characteristics, from body and flavour depth to floral notes and a fresher jasmine aroma. The mango puree adds a naturally sweet flavour with honey-like floral notes and a subtle creamy character.
To retain the aroma of both ingredients, CHAGEE uses a low-temperature drying process for the infused tea leaves. Freeze-dried mango pieces are also added to strengthen the fruit flavour. The resulting drinks bring together ripe mango notes with a softer jasmine aroma and a light finish.
The BO·YA Mango Jasmine Green Series is available in two preparations:
BO·YA Mango Jasmine Green Milk Tea – Available hot or iced, priced from IDR 45,000 for regular and IDR 52,000 for large.
BO·YA Mango Jasmine Green Brewed Tea – Available hot or iced, priced from IDR 35,000 for regular and IDR 40,000 for large.
Both drinks will be available during CHAGEE’s ninth-anniversary programme.
Tear & Win Returns with Prizes in Every Cup
From 15 to 17 November 2026, CHAGEE will bring back its Tear & Win campaign nationwide. Customers purchasing one selected large-sized drink at participating outlets will receive a special Tear & Win cup containing a prize.
The prizes range from CHAGEE vouchers to larger rewards, including a Samsung Smart TV and Nintendo Switch 2. Previously associated with individual store openings, the campaign is being rolled out nationally this year as part of the brand’s anniversary celebrations.
The participating drinks are BO·YA Mango Jasmine Green Milk Tea, BO·YA Jasmine Green Milk Tea, Peach Oolong Milk Tea, and Da Hong Pao Milk Tea.
“In one and a half years since opening our first store in Jakarta, CHAGEE has grown to more than 50 stores in Indonesia, from Jabodetabek, Bandung, Semarang, Solo, Surabaya to Bali. This growth would not have been possible without the support of our customers, who have made CHAGEE part of their daily routines and moments with loved ones. As CHAGEE celebrates its ninth global anniversary, we want to express our gratitude through something specially designed for Indonesia: Teadore in traditional attire and Tear & Win, where every cup comes with a prize,” said Adinda Yozari, General Manager of CHAGEE Indonesia.
Anniversary Merchandise and Availability
Alongside the new drinks, CHAGEE will release a selection of ninth-anniversary merchandise, including everyday accessories and Teadore collectibles. The items will be available through selected purchases and drink bundles, with prices starting from IDR 99,000.
The merchandise includes a Sticky Screen Cleaner Pack and Fridge Magnet Blind Box, both available free with the purchase of one large BO·YA Mango Jasmine Green Milk Tea and one large Fresh Milk Tea, with prices starting from IDR 99,000. Other items are offered in bundles with one large Fresh Milk Tea:
9th Anniversary Everyday Carryall – From IDR 229,000
9th Anniversary Spinning Magnet – From IDR 159,000
9th Anniversary Teadore PVC Keychain – From IDR 179,000
9th Anniversary Teadore Plush Charm – From IDR 249,000
9th Anniversary Teadore Wrist Cushion – From IDR 199,000
The Sticky Screen Cleaner Pack, Everyday Carryall, Spinning Magnet, Fridge Magnet Blind Box, and Teadore PVC Keychain are available from 6 November 2026. The Teadore Plush Charm and Wrist Cushion will follow from 20 November 2026.
Through the anniversary programme, CHAGEE brings together its global milestone with products and merchandise developed for the Indonesian market, including a mascot dressed in traditional local attire, a mango-based tea series, and a nationwide customer rewards campaign.
