Social Affair, the neighborhood cafe and restaurant under Artisan Kuliner Group, has introduced a refreshed menu that weaves together Indonesian flavors, Asian influences, and Australian brunch vibes. The launch was celebrated through a luncheon at their Senayan City outlet, marking the beginning of a gradual rollout to other locations.
The menu features new creations that balance comfort and creativity, with dishes designed to reflect modern food culture. One standout is the Hamburg Egg Benedict, where a poached egg rests on an English muffin with black truffle mushroom paste. The Smashed Beef Burger offers layers of beef patty in a brioche bun alongside crispy fries. The Scrambled Egg Croissant is buttery and filled with creamy eggs and smooth sauce. For those who love bold sandwiches, the Beef Pastrami Sandwich stacks toasted rye with pastrami paired with potato chips. The Summer Salad is vibrant and refreshing, with prawn, avocado, sweet chili dressing, and orange segments. The Crème Brûlée French Toast layers honey butter bread with cream cheese sauce and vanilla ice cream.
Rice bowl fans will enjoy the Salmon Donburi, featuring seared salmon with teriyaki glaze and crispy fish skin. The Black Mussel Linguine pairs shellfish with tomato basil sauce and herb crumbs. Caesar Salad Taco combines chicken breast, romaine lettuce, pickled onion, parmesan, pistachio, jalapeño, Caesar dressing, and beef bacon crumbs. Gyutandon Sambal Ijo brings bold Indonesian taste with beef tongue over rice and sambal ijo. Beef Sukiyaki presents thin beef slices in sukiyaki sauce with a sous vide egg and steamed rice. Bistik Beef delivers a classic take with Indonesian-style steak, sunny-side-up egg, semur sauce and a mix of potato sides. Lastly, Rawon Fried Rice folds in rich rawon flavors with salted egg, beef soup and emping crackers.
The rollout begins this July at Social Affair Senayan City, continuing every two weeks at other outlets including PIK Avenue, Townsquare Cilandak, AEON Mall Tanjung Barat, and finally wrapping up in September 2025 at AEON Mall BSD City. Guests across Jakarta can look forward to discovering the full menu as it makes its way to their neighborhood.
Social Affair Coffee & Bakehouse Senayan City
Crystal Lagoon, Senayan City
Jl. Asia Afrika, RT.1/RW.3, Gelora, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10270
