Following the Asia’s 50 Best Bars 2025 ceremony held in Macau, Campari shared its congratulations with every bar that made it onto this year’s list. To celebrate the creativity and dedication that shape Asia’s cocktail scene, Campari launched a new initiative called Tailored for The Bartender. This program is a personal tribute to the people behind the bars — the bartenders whose ideas and skills bring each venue to life.
As part of the initiative, Campari will work with bartenders from all 50 bars on the list, as well as the winner of the Campari One To Watch Award, to create custom-made bar jackets. Each jacket will be designed in collaboration with the bartender and a local tailor. The goal is to make a jacket that reflects the personality and spirit of the bar, while also being practical for use during busy service hours.
Some of the bartenders receiving these jackets include Jay Khan from COA in Hong Kong, Supawit “Palm” Muttarattana from Dry Wave in Bangkok, Keith Motsi from VIRTÙ in Tokyo, Andrew Ho from Hope & Sesame in Guangzhou, and Joash Conceicao from Offtrack in Singapore. Each of them plays a key role in shaping the identity of their bar and contributing to the region’s vibrant cocktail culture. In the coming months, Campari will follow the journey of selected bartenders across 14 different countries. These stories will be shared through short videos and portraits, showing the design process, fittings, and the meaning behind each jacket. The content will be available on Campari’s online platforms and through regional media partners.
One special highlight is the Campari One To Watch Award, which this year goes to Workshop14 in Hanoi. Although it placed No.83 on the extended 51–100 list, Workshop14 was chosen by the Asia’s 50 Best Bars Academy as a rising star with strong potential to join the top 50. Located near Hanoi’s West Lake, the bar combines modern techniques with local Vietnamese ingredients, all within a space that blends traditional craftsmanship and contemporary design. Its inclusion in the Tailored for The Bartender program shows Campari’s support for emerging talent in the region.
