Butter Baby has opened its second Jakarta store at Central Park Mall, following a lively debut in Blok M that drew crowds and attention with its character-led concept and playful desserts. The brand centers around Butterbaby, a wide-eyed alien from the imaginary planet Butterlandia, and each store is designed as part of his world—blending storytelling, design, and sweets in one immersive space.
Chef Dedy Sutan Supriady, known for his inventive pastry work, leads the kitchen with a menu that mixes familiar Southeast Asian flavors with unexpected twists. New items include a savory donut sandwich with crispy chicken, spicy mayo, and house-made ketchup called BB Fried Chicken Sando, there are also The Durian Donut and The Choco Crunch, a crispy chocolate creation with ganache and salted caramel.
These donuts join Butter Baby’s signature donuts—like Banana Crunch, Opor Crunch, and Matcha Crunch—alongside croissants, toast, and drinks such as Lychee Galaxy Jelly and Peanut Butter Latte. The brand recently launched its Supernova Drop Series, starting with a cinnamon-coated croissant filled with vanilla cream, available in limited batches. A beef rendang croissant with triple cheese sauce has also been added to the regular menu.
Everything is made fresh daily using halal-certified ingredients and French butter. Merchandise is available at both stores, from collectible charms and graphic tees to custom tracksuits designed by Tory Burch. Butter Baby plans to open next at Soekarno-Hatta Airport’s Terminal 3, with a large chrome Butterbaby figure and a wall of floating donuts, as part of its growing presence across Southeast Asia.
Butter Baby Central Park Mall
Tribeca Park
Jl.Letjen S. Parman No.28, RT.12/RW.6, Tj. Duren Sel, 11470, petamburan, Kec. Grogol petamburan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 12160
