Social Affair has opened its newest outlet at Tribeca Park, Central Park Mall, and with it comes a fresh addition to the menu: Bagel Affair. They bring the classic bagel into a more modern and fun setting, offering a wide variety of flavors that suit both sweet and savory tastes.
At Bagel Affair, every bagel is made fresh daily, using simple ingredients and careful preparation. The menu includes options like the Blueberry Bagel with cheese spread and syrup, the Cinnamon Pecan Bagel with honey butter and sugar, and the Dirty Chocolate Bagel for those who enjoy rich, sweet flavors. For savory lovers, there’s the Jalapeño Bagel with cheddar and pepperoni, the Pastrami Bagel, and the Croque Madam Bagel filled with smoked beef and melted cheese.
More than just food, Bagel Affair adds a creative twist by introducing four playful characters—Coco Loco, Rubi Razz, Mizuki-Chan, and Sir P. Strami—each representing a different personality and flavor. This storytelling approach makes the experience more engaging, especially for younger visitors and families.
Chef Farid Al Farouq, Corporate Executive Pastry Chef at Artisan Kuliner Group, shared that the goal is to grow a new kind of bagel culture in Jakarta—one that’s fresh, creative, and easy to enjoy. With its mix of taste and imagination, Bagel Affair offers a new way for people in the city to enjoy their favorite comfort food, whether they’re stopping by for a quick bite or spending time with friends.
Social Affair Central Park
Tribeca – Central Park Mall, unit TGF-07 & 08, Jakarta, Daerah Khusus Ibukota Jakarta 11470
