JAPFA Food, through its premium brand Olagud, has partnered with Kitchenette, part of the ISMAYA Group, to launch the Fried Chickenette Series, a limited-time menu spotlighting the use of high-quality probiotic chicken. The new series was officially introduced at Kitchenette South Jakarta on 29 September and will be available until 15 December 2025 across 16 Kitchenette outlets.
Themed “From Farm to Home,” the collaboration underscores a shared commitment to quality and healthier food options. The three featured dishes are Whole Fried Chickenette — a karaage-style whole fried chicken served with three sauce options, Smoked Cheddar Chickenette — crispy chicken paired with smoky cheddar cheese sauce, and Chickenette Pop Classic — bite-sized chicken served with a sambal pop twist.
All dishes are prepared with Olagud’s probiotic chicken, which is naturally raised on a probiotic diet under clean and environmentally friendly farming practices. The process ensures chicken that is not only healthier and more sustainable but also superior in nutrition and taste.
The menu launch was accompanied by a cooking demonstration and talk show with professional chefs to educate the public on the importance of choosing safe, nutritious, and sustainable food ingredients.
Billy Tham, Head of Olagud, emphasized the collaboration’s goal: “Food safety and quality are our priorities. Through this partnership with Kitchenette, we want to encourage consumers to be more conscious in selecting food ingredients, supporting healthier and more sustainable lifestyles.”
Echoing this, Vanya Lukita, Brand Manager of Kitchenette, added: “We chose to collaborate with Olagud because of our shared values and focus on quality. This series reflects our commitment to offering dining experiences that are not only delicious but also meaningful and health-conscious.”
Celebrity Chef Martin Praja, who attended the launch, praised the initiative: “I am impressed with how much attention to detail and ingredient quality went into creating the Fried Chickenette Series. I believe this menu will resonate with many diners.”
By combining Olagud’s premium probiotic chicken with Kitchenette’s signature recipes, the Fried Chickenette Series aims to deliver comfort food that balances flavor with nutritional value, furthering the mission of making healthier eating choices more accessible.
