The final chapter of Heineken’s Ahhhfterwork series unfolded in Blok M, Jakarta, with a unique omakase-style dinner that brought together thoughtful cooking and the brand’s brewing heritage. In collaboration with 71st Omakase, the event offered a fresh take on winding down after work—through dishes inspired by each stage of Heineken’s brewing process.
Guests were invited to slow down and enjoy a curated menu that reflected the ingredients and techniques behind Heineken’s signature taste. The experience was designed to be more than just a meal—it was a way to recharge, connect, and celebrate the everyday ritual of afterwork moments.
The journey began months earlier with a brewery tour that gave people a closer look at how Heineken is made. It continued with a visual and audio showcase during International Beer Day, followed by a multisensory art installation called The First Ahhh! created by Indonesian artist Harishazka Fauzan. Each part of the series was designed to help people experience Heineken in a more personal and interactive way—through sight, sound, and touch.
Throughout the campaign, Heineken introduced its key ingredients and brewing process, which have shaped the beer’s consistent taste for over 150 years. “From the brewery to the art, every part of this multisensory journey was created to offer a unique afterwork moment with Heineken,” said Kahfi Arif, Marketing Manager at PT Multi Bintang Indonesia.
From brewing and celebration to art and flavor, Ahhhfterwork by Heineken turned everyday routines into meaningful moments—reminding us that even after work, there’s room for creativity, connection, and enjoyment.
