Bacha Coffee has launched its official online store on Tokopedia, Indonesia’s largest e-commerce platform, expanding access to its product range across the country. This marks the first time Indonesian consumers can purchase the brand’s offerings directly through a local digital marketplace.
The launch brings Bacha Coffee’s Coffee Bag collection to Indonesian households, making its pre-measured, single-serve coffee bags available for home use. Each coffee bag contains freshly roasted 100% Arabica beans, individually wrapped and portioned to simplify the brewing process—no additional equipment is required. The products are offered in boxes of 12 or 25 coffee bags, designed for convenience at home, while traveling, or at work.
Throughout the month of July, Bacha Coffee is offering 5% off purchases of any two Coffee Bags as part of its promotional campaign. Orders over IDR 60,000 also qualify for free shipping across Indonesia.
Founded in Marrakech in 1910, Bacha Coffee has built its reputation on celebrating traditional coffee culture, particularly with a focus on Arabica beans and single-origin sourcing. Its entrance into the Indonesian market via Tokopedia aligns with the brand’s strategy to broaden its global presence while offering modern, accessible formats to coffee drinkers.
The Tokopedia store features a curated selection of Bacha Coffee’s products aimed at customers seeking quality coffee with minimal preparation. With growing interest in home coffee consumption, the availability of single-serve, equipment-free options reflects changing consumer preferences for convenience without compromising on quality.
