The Coach Restaurant Marks One-Year Anniversary with Steakhouse Revamp and New Coffee Shop

Coach’s first venture into hospitality, The Coach Restaurant, is marking its one-year anniversary with a new culinary direction, an exclusive celebration, and the expansion of its food and beverage concept to Jakarta Premium Outlet.

Launched in Jakarta in May 2024, The Coach Restaurant has quickly gained recognition in the local dining scene, drawing attention for its unique blend of lifestyle branding and elevated cuisine. In celebration of its first anniversary, the restaurant announced three major developments, including a new outlet opening, a bold move into steakhouse territory, and a dedicated anniversary event.

A New Steakhouse Identity

Taking cues from classic New York steakhouses, The Coach Restaurant is evolving its menu to spotlight a range of premium dry-aged steaks. Executive Chef Gabriel Jamias is leading the shift, introducing a lineup of USDA Prime cuts aged for 35 days. These include the T-Bone (28oz/800g), Porterhouse (35oz/1kg), and Cowboy Steak (32oz/900g).

The steaks are accompanied by a range of classic sides—such as truffle cheese fries, asparagus, mashed potatoes, and creamed spinach—and a variety of house-made sauces including béarnaise, truffle mushroom, BBQ, and Heinz 57. This move positions The Coach Restaurant among the few dining spots in Jakarta offering dry-aged steaks of this caliber.

Anniversary Celebration Set for 31 May

To commemorate the anniversary, The Coach Restaurant will host a one-night event on 31 May 2025. The evening begins with a limited-seating Anniversary Set Dinner from 6:00 PM to 8:00 PM, priced at IDR 750,000++ per person. The menu will feature dishes such as Lobster Roll, New York Strip Steak, Shrimp Alla Vodka, and the Over The Top Sundae for dessert.

Guests booking the dinner set will also receive a complimentary mini perfume. After dinner, the venue opens to the public at 8:00 PM with a First-Drink Charge (FDC), featuring a DJ set from a local music collective, surprise cocktails, culinary treats, and three new steakhouse cocktails: Coachmen’s Martini, Diamonds & Pearls, and Bonnie’s Gin Fizz.

 

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Coach Coffee Shop to Open at Jakarta Premium Outlet

Further expanding its lifestyle hospitality offerings, Coach will launch The Coach Coffee Shop at Jakarta Premium Outlet in June 2025. Located inside the Coach Outlet store, the café will cover 170 square meters and accommodate up to 50 guests.

Designed as a reinterpretation of a New York street corner with a modern touch, the café will feature cityscape-printed wallpaper and a cozy outdoor seating area surrounded by vertical gardens. The coffee shop aims to provide visitors with a stylish space to unwind within one of Jakarta’s prominent shopping destinations.

With its culinary reinvention and growing presence, Coach continues to strengthen its identity beyond fashion, expanding into hospitality with both style and substance.