Joy is an intense, momentary burst of positive emotion — somewhat different from the more complex concept of happiness. In the Summer this year, Starbucks wants to celebrate millennial & centennials who are staging a quiet rebellion by choosing to have a joyful summer even when they’re faced with a reality that disappoints in comparison to summer’s past.
Despite it being their third covid summer, millennials & centennials embrace the spirit of “do” in making small summertime pleasures serve as a big source of energy for life. As we gear up for another joyful summer, healthier Starbucks® M:LK Cream™ teas and mood-boosting Frappuccino®s are small pleasures that make us feel just as alive. That’s why Starbucks encourages their customers to enjoy the small pleasures of the season – because small pleasures make us feel just as alive.
Let’s enjoy the feeling of warm sun on our skin, try exciting new summer activities, and let’s safely reconnect with family and friends. And when the need to refresh or recharge or pause to savor the moment arises our small pleasures—our new Starbucks® M:LK Cream™ teas and vacay-themed Frappuccino®s are here for you. For you beach lovers, there are Mango on the Beach Frappuccino® and the fresh Seaside Macadamia White Chocolate Frappuccino®, complete with adorable toppings in the form of beach umbrellas. Summer is certainly not complete without refreshing fruits and if this is what customers are looking for, then Strawberry Mango Jelly Starbucks® M:LK Cream™ Tea can be tried. Not complete without coffee, so this summer, Starbucks® also launched a Macadamia White Chocolate Latte with a sprinkling of Graham crumbs on top of it.
For food, Starbucks have prepare new delights that will spoil your tongue, starting from the Croissant Taco Bowl, Apple Cinnamon Oatmeal Bar (suitable for vegan), Sweet Azuki & Butter Bun containing sweet red beans, aromatic Chicken Meatloaf Curry Ciabatta, also a fulfilling Classic Macaroni Schotel.
Bring the beach feel home with the Summer merchandise collection from Starbucks®, Color Block Party. The collection includes bright neon-colored tumblers with galactic ombre accents and some really Summery accessories. All of these Instagram-worthy products can be obtained during the special presale period for Starbucks® Rewards members from April 29 to May 1, and are sold to the public at all outlets on May 2, 2022. Enjoy the summer season of joy