Aiming to provide customers with affordable, healthy, and tasty plant-based food while at the same time accelerating the local plant-based industry in Jakarta, Indonesia, Mad Grass is now open as the world’s first plant-based collaborative space and cloud kitchens located in Jl. Asem Dua No.27, Cipete Selatan, South Jakarta, Indonesia.
Offering an array plant-based food choices, from burgers, ramen, coffee, pizza to vegan gelato, Mad Grass has curated and brought together some of the best local plant-based brands under one roof, such as 100 Wraps, Baona Party, Cincau Cuan, Green Inc, iVegan Pizza, Kinkitusya, Kyuri, Mad For Coffee, Nutsy Bowl, Orvia, Plantelicious, Prana On and Sematjam.
Since April 2021, Mad Grass has been operating through online food delivery platforms like GoFood, GrabFood and TravelokaEats. Customers could choose between ordering the food from each tenant delivery platform or from Mad Grass online food delivery platforms, a unique aggregate order where customers could mix their orders from all the tenants with just one delivery cost. Mad Grass has also launched its own ordering website platform, madgrass.id, where customers can order for pick up, delivery, or dine in. Aside from its online platforms, Mad Grass accommodates a spacious outdoor dining area to answer the growing shift of consumer’s preference of eating out amid the prolonged social restrictions.
“Since the plant-based industry is still growing compared to the other food industries, the effort of collective brands is more important than ever to move the industry landscape significantly. Therefore, we are creating a concept where we can mediate the effort of multiple brands to create groundbreaking initiatives that push forward the plant-based industry,” said Arvin Budhi Santoso, one of the Co-founders and the CEO of Mad Grass Collaborative Space and Cloud Kitchens. “With those ideas in mind, we gather people with complementary expertise to ensure Mad Grass has the best chance to succeed. That’s where Firmansyah Mastup and Chandra Revo, the founders of Indonesia’s leading plant-based media, Jakarta Vegan Guide, join the team as co-founders of Mad Grass,” he continued.
Besides promoting a plant-based lifestyle, Mad Grass aspires to encourage moresustainable living and educate and uplift the community by collaborating with several local, sustainable brands like Bulk Source, Rekosistem, and ALAS Circular Packaging.
Photos are courtesy of Mad Grass and FoodieS Media.
Mad Grass
Jl. Asem Dua No.27, Cipete Selatan, South Jakarta, Indonesia.
