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Jakarta Dessert Week is Back with “Diversity”

Jakarta Dessert Week is Back with “Diversity”

FoodieS Team
03 December 2022


Showcasing limited items menu from talented chefs and famous pastry shops, Jakarta Dessert Week 2022 collaborates with more than 100 restaurants, bakeries, and cafes.


Stepping on its 4th year, Jakarta Dessert Week (JDW) is holding its party online and offline from November 28 to December 11, 2022. This year, the combination of formats allows for many participants, namely 105 F&B retailers, SMEs, MSMEs, and corporations.

JDW is the most extensive dessert and pastry festival in Indonesia, which aims to support its industrial ecosystem in Jakarta by providing creative space for performers. The selection of restaurants for patisserie is based on a curatorial process, with assessments including product quality, narrative, and existence. Jakarta Dessert Week is expected to provide a stage and spotlight for dessert and pastry sector players who often escape the public’s attention. As a platform, JDW is also likely to be a strategy for placing Jakarta and Indonesia in the landscape of the global dessert industry.

This year, JDW is returning to its original format as a festival restaurant week, inviting the public to tour the city and hunt for limited edition products. To encourage public mobility, JDW invites the public to collect stamps of snacks with prizes of standing mixers to stay at luxury hotels.

Not only a celebration for the restaurant industry, but JDW also opened a special page on Tokopedia. In addition to transforming JDW to be more inclusive, the online format also matures the learning curve for actors in developing delivery-friendly products.

The existence of limited edition products is a creative tool for kitchen artists. Consumers are expected to be happy to share their snack experiences on social media. This year’s hashtag #JDW2022.

As a basis for developing limited edition products, chefs are challenged to take inspiration from diversity, in relation to cultural diversity in Indonesia and abroad. The exchange of feelings between cultures is indeed prominent in today’s actors. The curatorial was handled by the JDW Co-Founders: Talita Setyadi, Gupta Sitorus, Kevindra Soemantri, Tria Nuragustina, and Primo Rizky. Product categories include bread, pastry, cookies, cake, entremet, and ice cream.

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