Negroni Week

This week, the world celebrates one of the greatest cocktails concocted in the early 20th century, the Negroni.

Negroni Week is both a celebration of the cocktail and a worldwide charity fundraiser. Where for an entire week, participating bars will be serving classic Negronis and variations of the cocktail. The profits made during this week will be donated to various charities. Unfortunately for Jakarta, no bars in the city are participating, for this year it falls during the Ramadan fasting month.

This year, the celebration is held between June 4 – 10. An effort to raise money for charities around the world, Negroni Week 2018 has over 9,000 participating bars registered. Although a majority of the bars are located in the United States, the movement also includes bars from Norway, China, India, Australia, and Singapore. Last year the organization raised over $500,000, and are aiming to surpass that number this year.

What is a Negroni? This simple cocktail combines three equal parts of gin, sweet vermouth, and Campari. These three ingredients are then stirred with ice and served in an old fashioned glass with an orange peel garnish. The botanical flavors of gin, mixed with the bitter sweet combination of Campari and sweet vermouth create an amazing aperitif (before dinner) cocktail, perfect for sipping. Although it is considered a crowd favorite, the Negroni may taste a bit jarring to first-time drinkers due to the bitterness of the Campari. Visually stunning because of the ruby red color, the drink is considered an essential classic to have on any cocktail bar’s menu. It is perfect for anyone looking for a strong cocktail with a refreshingly bitter flavor.

The origin of this famous cocktail dates back to nearly 100 years ago. It is commonly understood that the Negroni was created sometime during 1919 in Florence, Italy. The story goes that the Count Camillo Negroni had made a special request to Fosco Scarselli, the bartender at Caffé Roberto Cavalli regarding his drink order. He had asked Scarselli to make a stronger version of his favorite cocktail, the Americano. By replacing the soda with gin, Scarselli crafted the very first Negroni, and named it after the Count.

If you are interested in ordering a Negroni, several bars in Jakarta have this cocktail on their menus. You can find a version of the Negroni, in Up in Smoke, an artisanal barbecue restaurant and bar located in the RDTX Tower in Mega Kuningan. There they serve the Up In Smoke Negroni, like the classic with only the addition of dry vermouth in the recipe. If you are looking for a Negroni that is more unique, pop by Union in PIK Avenue and order the Orang Tua Negroni. Their take on the Negroni combines gin, local arak, grapefruit infused vermouth, and bitters to make a succulent sip. See the recipe is below:

Classic Negroni
Ingredients

  • 30 ml Gin
  • 30 ml Campari
  • 30 ml Sweet Vermouth

 

  • Garnish: Orange peel
  • Glassware: Old Fashioned/Rocks glass

Add all the ingredients into a mixing glass with ice.

Stir the contents till chilled.

Strain into an old fashioned glass filled with ice.

Garnish with an orange peel.

 

Website: www.negroniweek.com

Instagram: @sip_sensei

 


Written by Tariq Widarso/@sip_sensei Photographs by Tariq Widarso/@sip_sensei June 7, 2018.

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