Vineth Bakery: Surviving The Odds
It was nine in the morning on a public holiday when I arrived for my visit. Already it was packed with people buying cakes, bread and cookies like there was no tomorrow.
Vineth Bakery, along with Holland Bakery and Gandy, are the pioneers of modern Indonesian bakeries. Vineth and Holland survived the odds, while Gandy took a step back.
Vineth is owned by William Wongso, a renowned Indonesian culinary expert. Established in 1977 by his father-in- law, Vineth opened its first store in Samanhudi, Central Jakarta. Many of the cakes were based on recipes originally devised for Western expatriates. In 1980, the bakery, which was named after William’s niece, moved to Jl. Panglima Polim to more suitable market.
It seemed odd to indulge in cultural nostalgia in a city filled with forgotten history. I might belong to a generation where I can only read or see these things in books and old photographs.
Odd or not, there I was, eating cake. I denied my urge to chomp down and ate slowly. I was dissecting the Japonaise Cake with the edge of my fork to observe the layers. I paid attention to what was in it: the mocha ice cream and crumbs of biscuit.
Jalan Panglima Polim Raya No. 63-65, Jakarta
T: +62 21 7244911