PAUL Bakery Opens in Senayan

PAUL, the quality French bakery and café chain established in 1889 in Croix, France, has just opened its fifth branch in Jakarta at Plaza Senayan.

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PAUL, the quality French bakery and café chain established in 1889 in Croix, France, has just opened its fifth branch in Jakarta at Plaza Senayan.

IN MARKING the launch, PAUL held a media gathering and baking session on Jan. 17, in an event themed “Story of the Bread”, where a master baker showcased his expertise in making authentic French bread.

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The baking session began with an introduction of the ingredients, followed by processing the dough and finally baking the bread. Each attendant received freshly baked bread with their insignia marked on it.

PAUL Bakery and Patisserie offers its customers easy access to French delicacies, including pastries, croissants, sandwiches, soups, quiches, tarts, crêpes and various types of bread.

“With the opening of PAUL at Plaza Senayan, cake, pastry and bread lovers are getting more choices and ease in the area, especially those living or working in this area,” said Arnolda Ratnawati Tondobala, director of corporate PR, CRM and sales at PT Panen Lestari Internusa.

The event was also attended by Agus Gozali as a representative from PAUL Indonesia.

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PAUL was founded by  Charlemagne Mayot and specializes in serving French products including 140 varieties of breads, crêpes, sandwiches, macarons, soups, cakes, pastries, coffee, wine and beer.

There are over 436 franchised PAUL bakeries, cafés or restaurants, of which 326 are in France while 127 are in other countries including Spain, Azerbaijan, Belgium, the United Kingdom, Qatar, the Netherlands, Czech Republic, Turkey, Greece, Romania, Morocco, Lebanon, Saudi Arabia, Kuwait, United Arab Emirates, Thailand, Bahrain, Japan, Taiwan, Jordan, China, Egypt, Ukraine, the U.S.,  Chile, and Indonesia.

PAUL BAKERY AND PATISSERIE
Plaza Senayan – Level 1
Jalan Asia Afrika No. 8, Senayan, Jakarta
Instagram : @paulindonesia


Written by FoodieS Photographs by Lion Haloho February 27, 2017.

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