POTATO HEAD Brings Indonesian Flavor to Hong Kong

PTT Family has brought a new dining concept that highlights the tradition of Indonesian flavors to its latest international establishment in Hong Kong.

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PTT Family has brought a new dining concept that highlights the tradition of Indonesian flavors to its latest international establishment in Hong Kong.

PTT FAMILY – the Indonesia-based hospitality and lifestyle company behind Potato Head Jakarta, the internationally acclaimed Potato Head Beach Club Bali, and the recently-opened Katamama hotel – brings its original vision to Hong Kong with an 8,000-square-foot multi-purpose space that houses a unique collection of retail, dining and lifestyle concepts, all presented with the warm hospitality of a family.

“PTT Family’s expansion into Hong Kong is part of our quest to introduce our innovative concepts and authentic experiences to a wider audience across Asia and further afield,” says Ronald Akili, PTT Family CEO.

“Through Potato Head Hong Kong and our new dining concept Kaum, we strive to put forward our unique lifestyle brands that embrace the best of Indonesia’s culture and culinary heritage to the global stage”.

Potato Head Hong Kong is PTT Family’s second international outpost, with the first one located in Singapore. Potato Head Hong Kong was designed by award-winning Tokyo-based architect Sou Fujimoto and PTT Family’s in-house creative team. Fujimoto is best known for designing the 2013 Serpentine Gallery Pavilion.

Located in the Sai Ying Pun neighbourhood, Potato Head Hong Kong’s expansive site comprises Kaum, a new dining concept that highlights the tradition of Indonesian flavours, The Music Room, a discreet and intimate listening space, All-day Café and bar, I Love You So Coffee, and Retail space featuring Canaan, the home and lifestyle boutique offering artisanal Indonesian items, and merchandise from PTT Family brands.

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Kaum is a collaboration between PTT Family CEO Ronald Akili, chef Antoine Audran and gastronomy activist Lisa Virgiano, united by their passion to bring Indonesia’s culinary traditions to a wider global audience. Recognising the craftsmanship of Indonesia’s local producers and rich terroir, Kaum (“tribe” in Bahasa Indonesia) revives and celebrates the traditional cooking techniques of the country’s diverse ethnic tribes.

Kaum’s dishes highlight indigenous cooking methods and native flavours that span the islands of Sumatra, Java, Kalimantan, Sulawesi and Bali.

To replicate traditional open-fire cooking methods, the restaurant’s open kitchen is fitted with three grills to enable bamboo grilling on lava stones, pit roasting (guling) and skewer grilling (sate). Other iconic dishes will showcase a range of techniques, from fermentation and slow-cooking to caramelisation (rendang) and manual grinding (ulek).

Complementing the cuisine is an extensive wine list and cocktail menu that draws inspiration from native Indonesian flora and ancient medicinal traditions.

The second outpost of Kaum is also set to open in Potato Head Beach Club later this year.

POTATO HEAD HONG KONG
100 Third St, Sai Ying Pun, Hong Kong
T: +852 28586066
Instagram: @ptthead
Facebook: potatoheadhk
Twitter: @ptthead
www.ptthead.com


Written by FoodieS September 13, 2016.

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