Genki Sushi’s CULINARY WAY

Takashi Hoshito, the CEO and COO of the worldwide chain of sushi restaurant Genki Sushi Co, shares the franchise’s history and Japanese food.

Takashi Hoshito, the CEO and COO of the worldwide chain of sushi restaurant Genki Sushi Co, shares the franchise’s history and Japanese food.

It’s always always nice to meet a fellow adventurous foodie and talking about mouth-watering delicacies. That was the case when I met with Takashi Hoshito.

“What’s your recommendation of food to try here in Indonesia,” he asked enthusiastically, when we met on the sidelines of the opening of a new Genki Sushi restaurant in Mal Kelapa Gading, Jakarta.

I told him that the uber-tasty world-famous rendang could be one of his must-have local food to taste during his short visit, but also warned him about the spicyness.

“Oh, I love spicy food, but I sweat a lot whenever I have them,” he said with a laugh.

I then ask him in return what would he recommend for people visiting Japan nowadays, especially in the Kanto region, the birthplace of Genki Sushi.

“Ramen is becoming the rage these days. Also quite popular recently are yakiniku dan shabu-shabu shops,” Takashi, who joined the company in the late 1980’s.

No specific restaurant or shop to go to?

“Japanese always offer food with the best taste and quality as possible. So, everywhere in Japan, you will always find good food, even in cheaper, roadside shops,” he explained.

It’s the same pursuit for quality and service that Genki Sushi wants to bring all over the world, including to their restaurants in Jakarta.

“Quality is our number one principle,” he reiterated.

Genki Sushi began with the vision of a  young sushi chef Fumio Saito of creating a modern sushi restaurant with an unusual feature known as “kaiten sushi” (literally translated as “revolving”).

In December 1968, he created the concept of “kaiten sushi” and pioneered the use of a revolving conveyor belt to serve sushi, combining serving traditional sushi with modern technology.

“Up until that time, sushi had been a very exclusive food, served only to high-end clientele. Genki Sushi wanted to bring change; we wanted to make sushi more available to the masses. We wanted all people to be able to enjoy quality sushi,” Takashi recounted the history.

The new concept caught on fast in Japan, ushering the mushrooming sushi shops and franchise in Japan.

With its dedication to freshness, the company quickly gained public support and earned respect and reputation. It then move to expand further throughout Japan and beyond.

When Genki Sushi first arrived in Jakarta at Plaza Senayan, it immediately capture the local foodies’ attention with its hi-tech top quality sushi: the mini car sushi delivery to the tables!

“A lot of effort have been made to ensure that quality of food and service in our shops here is the same with our shops in Japan. It’s a very important for us to maintain these,” Takashi said.

Cannot agree more to that!

Grand Indonesia,
Mall Kelapa Gading, Central Park, Plaza Senayan, Emporium Pluit
T: +62 21 23580157
IG: @genkisushiindonesia
Facebook: Genki Sushi Indonesia

Written by Andre Arditya Photographs by Rian Farisa August 27, 2016.